The tobacco industry and Aboriginal and Torres Strait Islander people

While there has been a redoubling of efforts to reduce smoking rates among Indigenous Australians, Indigenous health researchers have paid almost no attention to the tobacco industry — the “vector” of smoking-related diseases. The exceptions are two reports of the use of Aboriginal images to advertise Winfield cigarettes in Europe.1,2 We decided to examine industry documents to look for the inside story of the tobacco industry’s approach to the Indigenous Australian market.