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The medical profession and the pharmaceutical industry: when will we open our eyes?
Author(s) -
Breen Kerry J
Publication year - 2004
Publication title -
medical journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.904
H-Index - 131
eISSN - 1326-5377
pISSN - 0025-729X
DOI - 10.5694/j.1326-5377.2004.tb05994.x
Subject(s) - pharmaceutical industry , pharmaceutical marketing , affect (linguistics) , medical profession , independence (probability theory) , drug industry , marketing , business , public relations , medicine , family medicine , psychology , engineering ethics , pharmacology , political science , engineering , statistics , mathematics , communication
There is evidence that drug-marketing techniques affect doctors' prescribing practices. This has ethical implications for doctors, as it affects the trust required in the doctor-patient relationship. Doctors need to recognise they are affected by drug marketing, and take steps to maintain their independence from the pharmaceutical industry.