Premium
Evaluation of the Australian Medical Association drink‐driving campaign in Wollongong
Author(s) -
Reznik Robert,
Morey Sue,
Best John B.
Publication year - 1984
Publication title -
medical journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.904
H-Index - 131
eISSN - 1326-5377
pISSN - 0025-729X
DOI - 10.5694/j.1326-5377.1984.tb132958.x
Subject(s) - association (psychology) , advertising , environmental health , business , food science , psychology , medicine , chemistry , psychotherapist
A pilot public education campaign against drink‐driving directed towards 18‐24‐year‐old men in Wollongong in 1982 is described. Analysis suggested significant behavioural change in the target group. This was shown by a reduction in traffic accidents and by some reduction in drink‐driving convictions. While a comparative assessment of the knowledge and attitudes of the community before and after the campaign showed a marked awareness of the campaign, attitudinal changes to drink‐driving were equivocal.