Open AccessAnalysis of Factors Contributing to Impulse Buying Behavior of E-Commerce Users
Author(s) -
Ronaldo Yolanda Putra,
Syifa Nurul Fadillah,
Annisa Afifah Nugroho,
Ifta Firdausa Nuzula
Publication year - 2022
Publication title -
journal of management studies and development
Language(s) - English
Resource type - Journals
ISSN - 2962-5955
DOI - 10.56741/jmsd.v1i01.43
Subject(s) - structural equation modeling , e commerce , the internet , business , impulse (physics) , advertising , computer science , mediation , marketing , world wide web , physics , quantum mechanics , machine learning , political science , law