Open AccessPengaruh Customer Value Terhadap Brand Loyalty, Customer Satisfaction sebagai Variabel Intervening pada Produk Smartphone Samsung di Kota Sampit
Author(s) -
Marpuah Marpuah,
Yuli Andriyati
Publication year - 2020
Publication title -
keizai
Language(s) - Italian
Resource type - Journals
eISSN - 2807-3967
pISSN - 2807-5668
DOI - 10.56589/keizai.v1i1.147
Subject(s) - intervening variable , customer satisfaction , nonprobability sampling , loyalty business model , business , advertising , customer value , marketing , brand loyalty , structural equation modeling , service quality , mathematics , service (business) , statistics , population , medicine , economics , market economy , hierarchy , environmental health