Open AccessMARKETING STIMULI AND PURCHASE BEHAVIOR OF CUSTOMERS FOR SMART PHONES: A CLOSER LOOK AT CONSUMER INVOLVEMENT
Author(s) -
Shaza Mahar,
Nasir Farooq,
Aslan Bin Amat Senin,
Mawra Rauf
Publication year - 2020
Publication title -
international journal of management research and emerging sciences
Language(s) - English
Resource type - Journals
eISSN - 2313-7738
pISSN - 2223-5604
DOI - 10.56536/ijmres.v10i3.107
Subject(s) - consumer behaviour , marketing , business , sample (material) , advertising , value (mathematics) , marketing research , psychology , computer science , chemistry , chromatography , machine learning