Open AccessTHE IMPACT OF CORPORATE SOCIETAL MARKETING ON BRAND LOYALTY: AN EMPIRICAL ANALYSIS OF COCA COLA PAKISTAN
Author(s) -
Bilal Yousaf,
Muhammad Ali Imran,
Muhammad Shafique
Publication year - 2020
Publication title -
international journal of management research and emerging sciences
Language(s) - English
Resource type - Journals
eISSN - 2313-7738
pISSN - 2223-5604
DOI - 10.56536/ijmres.v10i1.71
Subject(s) - brand loyalty , marketing , business , brand management , loyalty business model , loyalty , advertising , context (archaeology) , brand equity , service (business) , paleontology , service quality , biology