Open AccessADVERTISING SPEND: ADOPTION OF ISLAMIC BANKING IN THE BOTTOM OF THE PYRAMID MARKET OF PAKISTAN
Author(s) -
Muhammad Taimoor Hassan,
Safia Nosheen
Publication year - 2020
Publication title -
international journal of management research and emerging sciences
Language(s) - English
Resource type - Journals
eISSN - 2313-7738
pISSN - 2223-5604
DOI - 10.56536/ijmres.v10i1.59
Subject(s) - moderation , generalizability theory , marketing , islam , test (biology) , value (mathematics) , pyramid (geometry) , business , bottom of the pyramid , explanatory power , structural equation modeling , advertising , empirical research , psychology , social psychology , statistics , developmental psychology , philosophy , paleontology , physics , theology , mathematics , epistemology , optics , biology