Open AccessThe Effect Of Brand Image and Celebrity Endorser on "Wardah" Indonesian Halal Body Cream Cosmetics’ Purchase Decisions
Author(s) -
Riri Oktarini
Publication year - 2021
Publication title -
kontigensi
Language(s) - English
Resource type - Journals
eISSN - 2528-0139
pISSN - 2088-4877
DOI - 10.56457/jimk.v9i2.206
Subject(s) - indonesian , advertising , purchasing , cosmetics , purchasing decision , context (archaeology) , brand image , statistical analysis , business , marketing , geography , mathematics , medicine , statistics , philosophy , linguistics , archaeology , pathology