Open AccessInvestigation Purchase Decision Through Brand Trust, Brand Image. Price. Quality of Product: A perspective Service Dominant Logic Theory
Author(s) -
Juliana Juliana,
Rudy Pramono,
Sandra Maleachi,
Innocentius Bernarto,
Arifin Djakasaputra
Publication year - 2021
Publication title -
kontigensi
Language(s) - English
Resource type - Journals
eISSN - 2528-0139
pISSN - 2088-4877
DOI - 10.56457/jimk.v9i1.95
Subject(s) - marketing , purchasing , business , product (mathematics) , advertising , quality (philosophy) , brand awareness , brand management , service (business) , service quality , brand image , consumption (sociology) , mathematics , social science , philosophy , geometry , epistemology , sociology