Open AccessPerception of Consumer Purchasing Decisions based on Brand Image and Location (Case study at a fashion store in Bandung City)
Author(s) -
Vini Sapitri Pebriani,
Irena Larashati
Publication year - 2020
Publication title -
kontigensi
Language(s) - English
Resource type - Journals
eISSN - 2528-0139
pISSN - 2088-4877
DOI - 10.56457/jimk.v8i1.77
Subject(s) - purchasing , accidental sampling , advertising , indonesian , brand image , perception , marketing , business , descriptive statistics , nonprobability sampling , psychology , sociology , mathematics , statistics , population , linguistics , philosophy , demography , neuroscience