Open AccessAnalisis Keputusan Pembelian Konsumen yang dipengaruhi Promosi dan Brand Image (Studi Kasus Sampo Sunsilk Di Kota Bandung)
Author(s) -
Dudung Juhana
Publication year - 2018
Publication title -
kontigensi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-0139
pISSN - 2088-4877
DOI - 10.56457/jimk.v6i1.50
Subject(s) - nonprobability sampling , purchasing , brand image , advertising , path analysis (statistics) , purchasing decision , promotion (chess) , shampoo , business , marketing , business administration , sociology , mathematics , political science , population , medicine , statistics , demography , pathology , politics , law