Open AccessPengaruh Pemasaran Eksperimental dan Pemasaran Kerelasian Pelanggan terhadap Nilai Pelanggan serta Implikasinya Terhadap Loyalitas Pelanggan Hotel
Author(s) -
Ananta Budhi Danurdara
Publication year - 2016
Publication title -
kontigensi jurnal ilmiah manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-0139
pISSN - 2088-4877
DOI - 10.56457/jimk.v4i2.30
Subject(s) - marketing , business , loyalty business model , relationship marketing , customer retention , value (mathematics) , advertising , business administration , marketing management , service (business) , service quality , mathematics , statistics
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