Open AccessPengaruh Bauran Pemasaran dan Layanan Purna Jual terhadap Nilai Pelanggan serta implikasinya pada Kepuasan Pelanggan
Author(s) -
Dudung Juhana
Publication year - 2014
Publication title -
kontigensi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-0139
pISSN - 2088-4877
DOI - 10.56457/jimk.v2i1.7
Subject(s) - business , marketing , customer satisfaction , customer retention , customer delight , advertising , value (mathematics) , service (business) , customer value , service quality , mathematics , economics , microeconomics , statistics , profit (economics)