Open AccessPsychographic Factors of Millenial Consumers Influenced by MSMEs’ Traditional Food Product Purchase Decisions
Author(s) -
Safira Assegaf,
Heru Irianto,
Sugiharti Mulya Handayani
Publication year - 2022
Publication title -
neo journal of economy and social humanities
Language(s) - English
Resource type - Journals
ISSN - 2828-6480
DOI - 10.56403/nejesh.v1i2.13
Subject(s) - psychographic , purchasing , structural equation modeling , personality , sample (material) , goodness of fit , psychology , big five personality traits , marketing , product (mathematics) , advertising , social psychology , business , statistics , mathematics , chemistry , geometry , chromatography