Open AccessAnalysing Lululemon’s Localisation and Community Marketing Strategy in China in the Context of Globalisation
Author(s) -
Yuanyuan Yang
Publication year - 2022
Publication title -
studies in social science and humanities
Language(s) - English
Resource type - Journals
ISSN - 2709-7862
DOI - 10.56397/sssh.2022.10.05
Subject(s) - brand equity , marketing , business , multinational corporation , brand management , brand loyalty , context (archaeology) , advertising , china , globalization , brand community , political science , paleontology , finance , law , biology