Open AccessTHE IMPACT OF BIG DATA ANALYTICS ON SUPPLY CHAIN MANAGEMENT PRACTICES IN FAST MOVING CONSUMER GOODS INDUSTRY: EVIDENCE FROM DEVELOPING COUNTRIES
Author(s) -
Mesbaul Haque Sazu,
Sakila Akter Jahan
Publication year - 2022
Publication title -
international journal of business reflections
Language(s) - English
Resource type - Journals
eISSN - 2708-9304
pISSN - 2708-9290
DOI - 10.56249/ijbr.03.01.30
Subject(s) - big data , multinational corporation , fast moving consumer goods , analytics , business , supply chain , value (mathematics) , process (computing) , supply chain management , marketing , business value , information technology , data science , computer science , economics , data mining , finance , human capital , machine learning , economic growth , operating system