Open AccessPengaruh Celebrity Endorser dan Word of Mouth terhadap Keputusan Pembelian melalui Brand Awareness (pada Mie Aceh Kedai Kiko Jakarta)
Author(s) -
Nur Chotimah,
Rivera Pantro Sukma
Publication year - 2022
Publication title -
jurnal riset perbankan, manajemen dan akuntansi
Language(s) - English
Resource type - Journals
ISSN - 2541-6669
DOI - 10.56174/jrpma.v6i1.143
Subject(s) - purchasing , word of mouth , nonprobability sampling , advertising , psychology , population , path analysis (statistics) , marketing , business , medicine , mathematics , statistics , environmental health