Museientreprenörskap som praktik- och kunskapsfält

This study, “Museum entrepreneurship as practice and knowledge field”,examines how museum directors view museum entrepreneurship, why they thinkit is important and how it can develop. Results show that the museum directorsview entrepreneurship from a broad perspective that goes beyond a traditionalimage of entrepreneurship as exclusively an economic phenomenon. The resultsemphasize the need to turn to museum entrepreneurship as a way of thinkingabout renewal of museum activities, solving financial problems linked to decreesin public funding, find new sources of income and to create business models thathave potential to refine opportunities coming from digitalization. The need formuseum entrepreneurship is also about clarifying an awareness of what kind ofvalues are created and how these can be formed while maintaining integrity incollaboration with the rest of society. The results also show that there is a need todevelop museum entrepreneurship through collaborative research approaches.