Open AccessBook Review: Strategic Management in the Media, by Lucy Küng
Author(s) -
Päivi Maijanen
Publication year - 2017
Publication title -
the journal of media innovations
Language(s) - English
Resource type - Journals
ISSN - 1894-5562
DOI - 10.5617/jomi.v4i2.4635
Subject(s) - strategic management , digital media , sociology , media management , strategic planning , media studies , art , business , political science , computer science , public relations , world wide web , marketing
Lucy Küng’s second edition of Strategic Management in the Media (London: SAGE, 2016) highlights with rich analyses and real-life case examples of contemporary developments and strategic challenges in the complex digital media environment.
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