Open AccessPENGARUH BRAND IMAGE TERHADAP KESETIAAN PENGGUNA SMARTPHONE IPHONE
Author(s) -
Marheni Eka Saputri,
Tutut Ratna Pranata
Publication year - 2014
Publication title -
jurnal sosioteknologi
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2443-258X
DOI - 10.5614/sostek.itbj.2014.13.3.3
Subject(s) - advertising , brand equity , brand image , business , brand loyalty , marketing , brand awareness , loyalty , brand management , market share
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