Open AccessAssessing The Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India
Author(s) -
Prateek Sharma,
Parikshat Singh Manhas,
Rajani Sarangal
Publication year - 2022
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - English
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2022.20.2.06
Subject(s) - customer satisfaction , business , marketing , exploratory factor analysis , loyalty business model , service (business) , confirmatory factor analysis , loyalty , structural equation modeling , customer retention , test (biology) , customer advocacy , service quality , exploratory research , computer science , sociology , paleontology , machine learning , anthropology , biology