Open AccessManaging Across or Within a Culture? Comparing Hotel Workers From China and Taiwan Using Hofstede’s Scales
Author(s) -
Richard Metters,
AUTHOR_ID,
James O. Stanworth,
AUTHOR_ID
Publication year - 2021
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - English
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2021.19.3.10
Subject(s) - hofstede's cultural dimensions theory , china , uncertainty avoidance , hotel industry , cultural values , scale (ratio) , sociology , psychology , marketing , social psychology , business , geography , political science , social science , collectivism , individualism , archaeology , tourism , law , cartography
Potential cultural differences between China and Taiwan are explored using Hofstede’s Values Survey Module (VSM94). The focus is on workers in hotels that cater to Western visitors. Hofstede’s VSM was administered to hotel workers in Tainan, Taiwan, and Shanghai, China. A comparison shows worker attitudes to be, in general, highly similar. Differences, however, on some scales, especially Power Distance, indicate that different managerial styles will be successful in the two countries. Qualitative data from industry stakeholders corroborate and elaborate our findings