Open AccessDestination Image of Himachal Pradesh: Foreign Tourist Perception
Author(s) -
Sunil Kumar,
Sandeep Sharma
Publication year - 2021
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - English
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2021.19.2.03
Subject(s) - tourism , destination image , structural equation modeling , dimension (graph theory) , perception , position (finance) , image (mathematics) , set (abstract data type) , psychology , marketing , advertising , destinations , business , element (criminal law) , political science , computer science , mathematics , computer vision , statistics , law , finance , neuroscience , pure mathematics , programming language
Destination Image is a psychological set of emotions in a tourist’s mind. This study is an inquiry from 384 Foreign Nationals who included destination Himachal in their visit to India. The latent factors of ‘destination image’ were extracted and validated through structural equation modeling (SEM). Out of the ten explored latent factors ‘affective’ dimension is the major element followed by ‘infrastructure’, ‘culture’ and ‘safety’ are acting as significant persuading forces in destination image formation. The study will help various organizations and agencies to position their tourism products. Future researchers can investigate the change in destination image with other locations having the same geographical conditions. This study is limited to the present experience of tourists and didn’t include the revisit experiences of foreign tourists.