Open AccessAN EXAMINATION OF THE STRUCTURE AND DETERMINANTS OF BRANDS LOYALTY ACROSS HOTEL BRAND ORIGIN
Author(s) -
Dwi Suhartanto
Publication year - 2011
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - English
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2011.10.2.06
Subject(s) - loyalty , brand loyalty , business , advertising , marketing , brand management , loyalty business model , value (mathematics) , customer satisfaction , brand awareness , service quality , service (business) , brand equity , mathematics , statistics