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TOWARDS A 6CS POSITIONING TYPOLOGY OF MEDICAL TOURISM DESTINATION IN INDIA
Author(s) -
Keith Ng Yong Ngee
Publication year - 2011
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - English
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2011.10.1.03
Subject(s) - grounded theory , medical tourism , tourism , typology , health care , marketing , business , public relations , data collection , principal (computer security) , position (finance) , qualitative research , psychology , sociology , political science , economics , economic growth , social science , computer science , finance , anthropology , law , operating system