Open AccessPARADOX OFMARKETINGTOTHE PHYSICALLYCHALLENGED INDIVIDUALS - SUSTAINABLE DIFFERENTIATION OR SIMPLY MARKETING HYPE
Author(s) -
Syafiqur Rahman
Publication year - 2009
Publication title -
asean journal on hospitality and tourism/asean journal on hospitality and tourism
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2722-2748
pISSN - 1412-2073
DOI - 10.5614/ajht.2009.8.1.04
Subject(s) - marketing , business , context (archaeology) , identification (biology) , perspective (graphical) , service (business) , market segmentation , wonder , position (finance) , appeal , competitive advantage , advertising , psychology , computer science , social psychology , paleontology , botany , finance , artificial intelligence , political science , law , biology