Open AccessANALISIS PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA
Author(s) -
Angga Putri Ekanova Nurlaela,
Fransisca Riris Shinta Sari
Publication year - 2022
Publication title -
jurnal ekonomi dan manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2828-6928
pISSN - 2828-6898
DOI - 10.56127/jekma.v1i2.131
Subject(s) - multicollinearity , heteroscedasticity , purchasing , nonprobability sampling , test (biology) , brand image , advertising , affect (linguistics) , data collection , linear regression , variables , regression analysis , mathematics , psychology , statistics , marketing , business , demography , sociology , paleontology , population , communication , biology