Open AccessTHE EFFECT OF CUSTOMER EXPERIENCE, TRUST AND SATISFACTION ON CUSTOMER LOYALTY: EMPIRICAL STUDY ON BCA MOBILE BANKING USERS
Author(s) -
Lydia Lyvia Raudhina,
Suzanna Lamria Siregar
Publication year - 2022
Publication title -
international journal management and economic
Language(s) - English
Resource type - Journals
eISSN - 2829-0526
pISSN - 2829-0399
DOI - 10.56127/ijme.v1i2.223
Subject(s) - multicollinearity , loyalty business model , customer satisfaction , normality test , test (biology) , mobile banking , business , heteroscedasticity , loyalty , marketing , regression analysis , statistics , statistical hypothesis testing , service quality , mathematics , paleontology , biology , service (business)