Open AccessCorporate social responsibility on the example of L’Oréal Polska
Author(s) -
Magdalena Raftowicz-Filipkiewicz,
Adriana Kryk,
Izabela Kurtyka-Marcak
Publication year - 2021
Publication title -
scientific journal of the military university of land forces
Language(s) - English
Resource type - Journals
eISSN - 2545-0719
pISSN - 2544-7122
DOI - 10.5604/01.3001.0014.8111
Subject(s) - corporate social responsibility , bridge (graph theory) , business , social responsibility , public relations , business administration , accounting , political science , medicine
The article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted.