Open AccessRomanian Consumer Preferences for Celebrity Endorsement TV Ads for Romanian and Global Apparel Brands
Author(s) -
Manuela Rozalia Gabor,
Nicoleta Cristache,
Flavia Dana Oltean
Publication year - 2020
Publication title -
fibres and textiles in eastern europe
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.304
H-Index - 39
eISSN - 2300-7354
pISSN - 1230-3666
DOI - 10.5604/01.3001.0014.3792
Subject(s) - advertising , clothing , romanian , business , context (archaeology) , marketing , order (exchange) , empirical research , loyalty , value (mathematics) , political science , geography , mathematics , linguistics , philosophy , law , statistics , archaeology , finance