Open AccessCorporate foundation as a corporate philanthropy tool in the light of research
Author(s) -
Mateusz Rak
Publication year - 2020
Publication title -
scientific journal of the military university of land forces
Language(s) - English
Resource type - Journals
eISSN - 2545-0719
pISSN - 2544-7122
DOI - 10.5604/01.3001.0014.0273
Subject(s) - corporation , corporate communication , foundation (evidence) , originality , corporate governance , corporate social responsibility , stakeholder , corporate security , corporate real estate , presentation (obstetrics) , value (mathematics) , public relations , corporate branding , business , management , political science , sociology , qualitative research , marketing , economics , social science , computer science , medicine , real estate , finance , brand management , machine learning , law , radiology
Aim: Demonstration of corporate foundations as a tool for the implementation of corporate philanthropy.Methodology: The quantitative survey was carried out based on 30% of corporate foundations in Poland, and the qualitative study was conducted in six corporate foundations. The survey was participated by people managing corporate foundations who answered the questions on how cooperation should look like from the assumption and how it looks today. The article also presents the results of researching websites of 125 corporate foundations and their founders.Results: The research has shown that there are corporate foundations in Poland that are a useful tool for corporate philanthropy.Research restrictions: The study was conducted in corporate foundations and among their founders. It turned out that most often the same employees are liable for CSR and for the corporation foundation. Therefore, such connections should be examined during further inquiries.Practical implications: Presentation of advantages and disadvantages of implementing CSR to organizations that do not have corporate foundations. Discussion on problems that arise during the operation of corporate foundations.Originality/value: The article presents corporate foundations as one of the tools of corporate philanthropy. As foundations are increasingly being established, it is essential to describe such organizations accurately. The article is intended for researchers studying CSR, as well as for business managers who are thinking about setting up corporate foundations.