Open AccessThe use of marketing research methods for evaluation of the capabilities of the Armed Forces of the Republic of Poland. Animalization test
Author(s) -
Aneta Nowakowska-Krystman
Publication year - 2019
Publication title -
scientific journal of the military university of land forces
Language(s) - English
Resource type - Journals
eISSN - 2545-0719
pISSN - 2544-7122
DOI - 10.5604/01.3001.0013.6472
Subject(s) - test (biology) , the republic , computer science , research method , operations research , political science , business , engineering , geology , paleontology , business administration , philosophy , theology
The article presents the possibilities of using the animalization test included in the marketing research methods (more broadly qualitative research) to carry out analyzes of the defense capabilities and the potential of threats. Information obtained by the application of this method is an illustrative assessment of potentials and can be used to verify quantitative data presenting the defense capabilities of the Republic of Poland.