Open AccessThe role of sports and music in public diplomacy: the case of Kosovo
Author(s) -
Labinot Hajdari
Publication year - 2019
Publication title -
przegląd europejski
Language(s) - English
Resource type - Journals
eISSN - 2657-6023
pISSN - 1641-2478
DOI - 10.5604/01.3001.0013.5849
Subject(s) - diplomacy , popularity , public diplomacy , political science , position (finance) , politics , perception , international relations , political economy , law , sociology , psychology , business , finance , neuroscience
This article elaborates the influence of sports and music on the diplomatic position of Kosovo. Despite being a new country and struggling with political recognition and diplomatic relations, Kosovo has gained popularity through the global success of its citizens in sports and music. An analysis of international media has shown that there is a significant correlation between the success of individuals in changing diplomatic approaches towards Kosovo and redefinition of constraints towards its citizens. Moreover, the image of a country built through success stories of individuals has a significant effect on the general international public and has changed the negative perception of the country. Kosovo here is used as an example to illustrate how sports and cultural diplomacy have been more successful than classical diplomacy.