Open AccessContext-aware applications as the basis for value added creation (the case of the travel industry)
Author(s) -
Magdalena Kachniewska
Publication year - 2019
Publication title -
kwartalnik nauk o przedsiębiorstwie
Language(s) - English
Resource type - Journals
eISSN - 2719-3276
pISSN - 1896-656X
DOI - 10.5604/01.3001.0013.4780
Subject(s) - tourism , context (archaeology) , hospitality , order (exchange) , set (abstract data type) , marketing , process (computing) , value (mathematics) , focus (optics) , knowledge management , value creation , hospitality industry , business , computer science , process management , political science , geography , physics , archaeology , finance , optics , machine learning , law , programming language , operating system
Summary: This paper seeks to focus onthe idea of a user-centric context-awaredigital system and its rationale in a processof tourism value creation. The purpose ofthe study is to offer an understanding ofthe context-aware applications in order toanalyze their usefulness in tourism marketing.This is achieved through a literaturereview of existing research and thedemonstration of several applications intravel and hospitality which might enrichthe set of marketing tools adopted bytourism regions and enterprises.