Context-aware applications as the basis for value added creation (the case of the travel industry) | Zendy

Magdalena Kachniewska | Zendy

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Context-aware applications as the basis for value added creation (the case of the travel industry)

Author(s) -

Magdalena Kachniewska

Publication year - 2019

Publication title -

kwartalnik nauk o przedsiębiorstwie

Language(s) - English

Resource type - Journals

eISSN - 2719-3276

pISSN - 1896-656X

DOI - 10.5604/01.3001.0013.4780

Subject(s) - tourism , context (archaeology) , hospitality , order (exchange) , set (abstract data type) , marketing , process (computing) , value (mathematics) , focus (optics) , knowledge management , value creation , hospitality industry , business , computer science , process management , political science , geography , physics , archaeology , finance , optics , machine learning , law , programming language , operating system

Summary: This paper seeks to focus onthe idea of a user-centric context-awaredigital system and its rationale in a processof tourism value creation. The purpose ofthe study is to offer an understanding ofthe context-aware applications in order toanalyze their usefulness in tourism marketing.This is achieved through a literaturereview of existing research and thedemonstration of several applications intravel and hospitality which might enrichthe set of marketing tools adopted bytourism regions and enterprises.

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