Open AccessExpectations Towards Candidates and the Job Duties in Employer Branding Specialist Position
Author(s) -
Anna Krasnova
Publication year - 2019
Publication title -
edukacja ekonomistów i menedżerów
Language(s) - English
Resource type - Journals
ISSN - 1734-087X
DOI - 10.5604/01.3001.0013.2373
Subject(s) - employer branding , documentation , business , position (finance) , public relations , marketing , corporate branding , political science , brand management , finance , computer science , product management , programming language , new product development
Employer branding is becoming one of the priorities of modern organizations. Not onlyis the interest in the methods, techniques and tools of employer branding growing, butalso employment in positions responsible for employer brand building. The aim of thearticle is to present the job duties carried out as an EB specialist and the competenciesnecessary to perform them. The article presents the results of a study conducted using thecontent analysis of documentation.