Open AccessCustomer relationships as dynamic capabilities of an enter-prise – theoretical aspects and practical implications
Author(s) -
Anetta Pukas
Publication year - 2018
Publication title -
scientific journal of the military university of land forces
Language(s) - English
Resource type - Journals
eISSN - 2545-0719
pISSN - 2544-7122
DOI - 10.5604/01.3001.0013.0731
Subject(s) - dynamic capabilities , computer science , competitive advantage , knowledge management , resource (disambiguation) , focus (optics) , resource based view , subject (documents) , conceptual framework , process management , management science , business , sociology , marketing , engineering , world wide web , social science , computer network , physics , optics
The article has a character of a theoretical overview and presents marketing aspects of the Resource-Based View (RBV). The considerations in this article are related to the Dynamic Capability Concept as a new research area in management sciences. The theses of the ar-ticle focus particularly on locating customer relationships in the conceptual discourse of this concept. The purpose of this article is to identify relationships with customers as dy-namic capabilities of an enterprise. The article also presents directions of practical implica-tions and possibilities for using relational skills as a source of competitive advantage of an enterprise. The article uses the method of source analysis, which is based on domestic and foreign literature of the subject.