Open AccessLoyalty Risk – with Special Consideration to its Evaluation and Measurement
Author(s) -
Wiesława Hap
Publication year - 2012
Publication title -
edukacja ekonomistów i menedżerów
Language(s) - English
Resource type - Journals
ISSN - 1734-087X
DOI - 10.5604/01.3001.0009.5775
Subject(s) - loyalty , business , risk analysis (engineering) , capital (architecture) , human capital , marketing , actuarial science , economics , geography , economic growth , archaeology
Making decisions about investments in human capital is burdened with risk. Therefore, it is necessary to master risk handling. This also applies risking the loyalty of employees in the organization. The article defines the concept of risk based on loyalty and the chosen method attempts to estimate it, indicating the instruments dealing with risk loyalty.