Open AccessCSR and Its Development in Poland
Author(s) -
Marzena SyperJędrzejak
Publication year - 2011
Publication title -
edukacja ekonomistów i menedżerów
Language(s) - English
Resource type - Journals
ISSN - 1734-087X
DOI - 10.5604/01.3001.0009.5751
Subject(s) - corporate social responsibility , reputation , business , public relations , corporate governance , social responsibility , pride , morality , business ethics , ethical code , space (punctuation) , false accusation , accounting , marketing , political science , law , finance , linguistics , philosophy
Regulations on corporate social responsibility, are instruments that fill thespace between the codes of law and tradition, and morality. In this way the ethicsof the company builds customer confidence, investor interest and pridein employees. Business activities in a global world result in many threats associatedwith loss of reputation of the company, exposure to the accusation of unethicalactions. In this situation, conducting a long-term CSR strategy can becomea tool for prevention and building competitive advantage. Among the tools usedby organizations, to build socially responsible business the most popular are:eco-labelling, social marketing programs, including the ethics programs forstaff and corporate governance. It should be noted that a huge responsibility forthe effectiveness of programs and tools for CSR rests with the managers.