Open AccessJUMPA Vol. 7 No. 1 Februari 2020 Peran Ewom Sebagai Pendorong Penciptaan Value Co-Creation Dan Implikasinya Pada Purchase Intention
Author(s) -
Fajrian Angelo STIE Indonesia Banking School,
Santi Rimadias STIE Indonesia Banking School,
Bani Saad STIE Indonesia Banking School
Publication year - 2020
Publication title -
jurnal manajemen dan perbankan (jumpa)
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2356-2897
DOI - 10.55963/jumpa.v7i1.391
Subject(s) - humanities , intension , psychology , art , philosophy , epistemology