Open AccessJUMPA Vol.2 No.1 Feb 2015 PENGARUH FAKTOR BUDAYA, SOSIAL, DAN KARAKTERISTIK PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK BLACKBERRY PADA MAHASISWA S1 FAKULTAS EKONOMI & BISNIS UNIVERSITAS MERCUBUANA JAKARTA
Author(s) -
Christina Catur Widayati Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jakarta,
Ryani Dhyan Parashakti Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jakarta
Publication year - 2015
Publication title -
jurnal manajemen dan perbankan (jumpa)
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2356-2897
DOI - 10.55963/jumpa.v2i1.170
Subject(s) - sample (material) , advertising , product (mathematics) , psychology , test (biology) , selection (genetic algorithm) , marketing , business , mathematics , computer science , paleontology , chemistry , geometry , chromatography , artificial intelligence , biology