Open AccessHow brand ambassador and trust on consumer purchase decisions of fashion products in the digital era
Author(s) -
Dede Suleman,
Yohanes Totok Suyoto,
Teguh Prasetio
Publication year - 2022
Publication title -
journal of economics and business letters
Language(s) - English
Resource type - Journals
eISSN - 2798-4885
pISSN - 2798-8651
DOI - 10.55942/jebl.v2i4.171
Subject(s) - purchasing , advertising , marketing , product (mathematics) , business , sample (material) , structural equation modeling , population , dimension (graph theory) , sociology , statistics , mathematics , chemistry , geometry , demography , chromatography , pure mathematics