
THE STRATEGY OF PROMOTION AND SALES OF THE RUSSIAN TOURIST PRODUCT: A NEW APPROACH TO MARKETING
Author(s) -
Natalia Víctorovna Platónova
Publication year - 2015
Publication title -
sgem international multidisciplinary scientific conferences on social sciences and arts
Language(s) - English
Resource type - Conference proceedings
ISSN - 2367-5659
DOI - 10.5593/sgemsocial2015/b23/s7.119
Subject(s) - business , tourism , marketing , promotion (chess) , product (mathematics) , sales promotion , sales management , marketing strategy , product strategy , advertising , new product development , product management , geography , geometry , mathematics , politics , political science , law , archaeology