Open AccessCONSUMER PERCEPTION TOWARDS THE CAUSE RELATED MARKETING ON THE POLISH MARKET
Author(s) -
Lucyna Witek
Publication year - 2015
Publication title -
sgem international multidisciplinary scientific conferences on social sciences and arts
Language(s) - English
Resource type - Conference proceedings
ISSN - 2367-5659
DOI - 10.5593/sgemsocial2015/b23/s7.018
Subject(s) - perception , business , marketing , consumer market , psychology , neuroscience