
INTANGIBLES AS A COMPETITIVE ADVANTAGE IN THE TOURISM DEVELOPMENT OF BANSKA BYSTRICA REGION
Author(s) -
Katarína Petríková
Publication year - 2014
Publication title -
sgem international multidisciplinary scientific conferences on social sciences and arts
Language(s) - English
Resource type - Conference proceedings
ISSN - 2367-5659
DOI - 10.5593/sgemsocial2014/b24/s7.049
Subject(s) - tourism , competitive advantage , computer science , business , industrial organization , political science , marketing , law