Open AccessMARKETING OR COMMUNICATION AT POINT OF PURCHASE?
Author(s) -
Daniela Kollárová
Publication year - 2014
Publication title -
sgem international multidisciplinary scientific conferences on social sciences and arts
Language(s) - English
Resource type - Conference proceedings
ISSN - 2367-5659
DOI - 10.5593/sgemsocial2014/b12/s2.064
Subject(s) - point (geometry) , computer science , point of sale , marketing , business , world wide web , mathematics , geometry