Open AccessTHE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE
Author(s) -
Markéta Rolcíková
Publication year - 2012
Publication title -
international multidisciplinary scientific geoconference sgem ...
Language(s) - English
Resource type - Conference proceedings
SCImago Journal Rank - 0.217
H-Index - 22
ISSN - 1314-2704
DOI - 10.5593/sgem2012/s23.v3015
Subject(s) - marketing plan , plan (archaeology) , marketing mix , marketing , marketing research , business , computer science , geography , archaeology
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