Descrição de um Caso Envolvendo Marketing de Experiência Através de Patrocínio Esportivo no Segmento B2B
Author(s) -
Paula Yumi Yamamoto,
Maria Luiza De Oliveira Cordova,
Leandro Carlos Mazzei
Publication year - 2018
Publication title -
podium sport leisure and tourism review
Language(s) - Portuguese
Resource type - Journals
ISSN - 2316-932X
DOI - 10.5585/tlsr.v7i1.249
Subject(s) - context (archaeology) , experiential learning , consistency (knowledge bases) , business , marketing , point (geometry) , action (physics) , advertising , political science , law , computer science , history , physics , geometry , mathematics , archaeology , quantum mechanics , artificial intelligence
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