Open AccessPesquisa em Serviços de Metodologia: Do Estudo de Caso em Pesquisa à Teoria
Author(s) -
Evert Gummesson
Publication year - 2014
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/riae.v13i4.2180
Subject(s) - humanities , philosophy
In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.