Open AccessO Poder de Inovação e a Implementação da Estratégia Para a Sustentabilidade no Setor Mineral Brasileiro
Author(s) -
Luciana Aparecida Barbieri da Rosa,
Clandia Maffini Gomes,
Jordana Marques Kneipp,
Roberto Schoproni Bichueti
Publication year - 2014
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/riae.v13i1.2001
Subject(s) - political science , business , humanities , philosophy
The study analyzed the relationship of the power of innovation of strategy implementation to the sustainability of mining companies. The study was conducted through a survey with companies related to the Brazilian Mining Institute (IBRAM) and used the technique of multiple correspondence analysis (HOMALS). We found that companies that exhibit characteristics of innovation and environmental activities have an offensive strategic posture in relation to sustainability, investing in environmental aspects, and in the integration of technology in their products and processes